NASHVILLE, TN – Oct. 23, 2017 – Hillary Scott, one-third of the multi-PLATINUM selling and GRAMMY winning trio Lady Antebellum, introduces her exclusive “LaBellum” fall fashion collection today (10/23), for entertainment and lifestyle retailer HSN. Designed with comfort in mind to flatter women of every walk of life, Scott expands into different brands with embroidered dresses, sweaters knits and chiffon tops poised with velvet, embellishment details and warm floral prints. She will preview with collection tonight during a segment dedicated to LaBellum, during Hillary Scott Fashions(10/23 at 10:00P EST on HSN). Fans can view and purchased the entire line here.
“Working on this line just gets more and more fun as I learn more about what women are loving and snatching up the quickest,” said Scott. “Their reaction has been so exciting and that energy has definitely gone into designing this new fall line. It’s an empowering feeling to be able to create something from the ground up that makes other women feel confident about themselves as well.”
“Hillary’s exclusive apparel collection, LaBellum, has shown impressive growth since the April launch, generally yielding multiple sell-outs per visit,’ stated Carmen Bauza, Chief Merchandising Officer, HSN. ‘We’re thrilled to welcome her back as she presents her best collection yet—a chic assembly of fall must-haves.”
Scott elaborated on the inspiration and creative process behind the fall LaBellum line with Country Living who dubbed the new line to be full of “practicality and body-positivity.” Since the debut of LaBellum in April, featuring her bohemian chic collection, the assortment has exceeded sales expectations by more than twenty percent, grossing millions of dollars. Scott also manifested eight instant sell outs during primetime hours on The List with Colleen Lopez. Having touched fans across the globe with her music, Scott intends to make all women feel confident with their everyday wardrobe.
For more information or to shop the collection, please visit www.hsn.com and join the conversation @HSN on Facebbok, Twitter, Instagram and Pinterest.
About Hillary Scott:
Nine-time time GRAMMY award-winner and one-third of superstar group Lady Antebellum, Hillary Scott has more than 18 million unit sales worldwide while earning ten No. 1 hits, countless awards including Billboard Music Awards, People’s Choice Awards and Teen Choice Awards, while also taking home ACM and CMA “Vocal Group of the Year” trophies three years in a row. The empowering call of independence found in the title-track of of Lady Antebellum’s No. 1 selling album HEART BREAK (Capitol Records Nashville), serves as the new single from the multi-PLATINUM trio. Produced by busbee and written by Dave Haywood, Charles Kelley, Hillary Scott, Jesse Frasure and Nicolle Galyon, “Heart Break” provides “a bedrock for the entire record” (Paste) as “Scott takes satisfaction in feminine independence” (NPR) with “a touch of darkness and a clever play on words,” (Rolling Stone). In addition to co-writing chart-topping Lady A hits, including the 6x PLATINUM hit “Need You Now,” Scott has also written for artists such as Blake Shelton and Sara Evan’s No. One hit, “A Little Bit Stronger.” Her spirited release from Hillary Scott & The Scott Family claimed the top spot atop the Billboard Christian Albums chart with their debut album LOVE REMAINS, which garnered a GRAMMY-winning “Best Contemporary Christian Music Album” and an award for its chart-topping single “Thy Will” for “Best Contemporary Christian Music Performance/Song.” Lady A used their “renewed energy” (People) when they returned to the road in May on their YOU LOOK GOOD WORLD TOUR featuring special guests Kelsea Ballerini and Brett Young, as they introduced fans to “a fresh twist with the addition of a live horn section” (CMT) into a set already packed with mega-hits.For more information about new music and upcoming tour dates, visit www.ladyantebellum.com.
About HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to approximately 91 million households in the US in HD 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
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